Tag Archives: audience

State College Magazine: The Pet Issue

Posted on September 12, 2012 by kdb9

Writing for a magazine with general readership is a lot different from writing a scientific article. If you’re interested in writing a GRUNDY HAVEN paper, you want to write in this journalistic style. Here’s an example; it’s an article I… Continue reading →

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The Phone Is Your Friend

Posted on March 28, 2012 by kdb9

“I only use the phone to order take out and call my mom,” the job seeking student responded to me when I asked her if she had called the potential employer to get answers to questions she had about the… Continue reading →

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Powerful Poster Presentations: Putting on the Glitz

Posted on February 22, 2012 by kdb9

A quick look at this award winning poster created by Tim Hatlee, a graduate student in meteorology, shows the importance of using graphics, color, and visual hierarchy of text and images to draw in your viewer. GraphicsA scientific poster relies… Continue reading →

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State College Magazine Article: Modern Mod

Posted on February 15, 2012 by kdb9

Here’s an article I wrote for the State College Magazine in January 2012. Even if you enjoy technical writing, it’s good practice to mix it up a bit and write for different audiences. You’ll see the tone and voice for… Continue reading →

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Getting the Perfect Tone for Your 30 Second Pitch

Posted on September 7, 2011 by kdb9

You’re in an elevator. Serendipity! You find yourself riding to the next floor with the head of the company you’ve identified as your first choice for employment. Do you stand there mute, or do you introduce yourself and give your… Continue reading →

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Extreme Home Makeover: Guest Star This Sunday Could Be?

Posted on October 22, 2010 by kdb9

Here’s an article I wrote for State College Magazine. Extreme Work, Extreme RewardSeptember 2010By: Kimberly Del BrightReality TV Finds a Local Interior Designer Who Finds Joy in Helping Others Makeover HouseInterior designer Kate Kissell is on the phone, searching for… Continue reading →

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Are You a Fog Maker or a Clear Communicator?

Posted on March 23, 2010 by kdb9

Communication occurs only if the audience understands the message in the way you, as the writer intended–but how can you tell if your reader is likely to understand? Gobbledygook and bafflegab abound in technical writing. As scientists, it’s easy to… Continue reading →

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SIX STEPS to BECOMING a BETTER WRITER: #5 Engage With Style

Posted on November 11, 2009 by kdb9

The family computer is in my kitchen. One day I was Gchating with my son, Nick, and I stepped away from the keyboard for a minute. My daughter, Emma, quickly sat down and responded to Nick pretending to be me…. Continue reading →

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SIX STEPS TO BECOMING A BETTER WRITER: #1 Know Your Audience

Posted on October 12, 2009 by kdb9

Step 1. Know your audience.Are the advertisements during the Super Bowl the same as the ones played during soap operas? Do you tell your parents the same details about your weekend that you tell your best friend? Intuitively we know… Continue reading →

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FLOAT ABOVE YOUR COMPETITION

Posted on September 9, 2009 by kdb9

The upcoming Career Fair (9/15-9/17) has motivated many of you to stop by my office to help make your resume float above your competition. (And yes, this is just a lame excuse of a sentence to allow me to use… Continue reading →

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