By: Shep Hyken (submitted by Carmen Gass)

That first time the customer lands on your website or makes a phone call – that’s the opening act. From that point, the show has started. In business, the show never ends. There’s the follow-up, customer support and repeat business. For some, this is common sense, so consider this a reminder. For those who haven’t thought this way, this could be an epiphany.
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