mLearnCon Conference Report

Prepared for QuickbaseBackground: This was the first mLearnCon conference and expo organized by the eLearning Guild also known for Dev Con and Learning Solutions conferences. Main URL: http://www.elearningguild.com/mLearnCon/content/1603/mlearncon—home Location: San Diego, CA Goals: (1) get a feel for the scope…

Prepared for Quickbase

Background: This was the first mLearnCon conference and expo organized by the eLearning Guild also known for Dev Con and Learning Solutions conferences.
Main URL: http://www.elearningguild.com/mLearnCon/content/1603/mlearncon—home
Location: San Diego, CA

Goals:
(1) get a feel for the scope of mLeaning in Higher Education
(2) develop a strategy to implement mLearning at the WC
(3) attempt to answer some questions related to identifying, budgeting, and implementing mLearning projects

Audience (based on anecdotal data): Primarily corporate, followed by military (civilian and military trainers), very small higher education representation (U of W and ACU).

Conference Overview: 
Pre-Conference Session: “How to Create mLearning Content for the iPhone” http://bit.ly/b8CLfA
Keynote: “” http://bit.ly/9XuvOU
Session 104: “Using Mobile Technology as Part of an Integrated Learning Strategy” http://bit.ly/dl2Ue3
Session 201: “Context, Content, and Collaboration: Keys to Successful mLearning” http://bit.ly/c7AReE
Session 404: “Easily Creating Cross-device Online and Offline Content without Programming” http://bit.ly/a7pcoj
Session 502: “MLearning on Multiple Devices: A Practical Guide” http://bit.ly/aipyqo
Session 607: “Development Techniques for User Interface Text and Web-based Content in Smartphone Applications” http://bit.ly/cFdM0L
Session 703: “Pretotyping: Design, Iterate, and Test Apps Before You Write a Line of Code” http://bit.ly/c75FhI
Session 802: “Mobile Moodle” http://bit.ly/cY0hrk 

My specific notes for each of the sessions: http://www.personal.psu.edu/kkm11/blogs/kent_matsueda/2010/06/

Major Take-aways:
– Context is king, content is queen/core, and learning is everywhere – this really seems to hold up in the research and activity found in the mLearning field; I keep thinking about the humorous analogy to “My Big Fat Greek Wedding”: “the man maybe the head of the household, but the woman is the neck…” or something like that; if content is still seen as “the head” then surely context is “the neck.”
– know and respect your learners – there are 3.9 billion unique cellular subscribers and some believe that the cellphone is the first real personal computer; we have private relationships with our mobile devices and if mLearning doesn’t respect those relationships, it jeopardizes it’s effectiveness; it’s best to optimize apps for the specific platforms they will be used on
– SMS vs. native apps development – there was surprisingly little that was said explicitly about this topic; the debate was visible everywhere, however it seems that the focus on the learner more-or-less addresses which form of mLearning a program would invest in; SMS is ideal for performance support where as native apps are worth the expense to deliver incredible functionality while taking advantage that releasing apps are a form of marketing in of themselves; the five main development approaches are SMS, “local access” (ePubs and PDF’s), native apps, web apps, and hybrid apps
– is the iPad a mobile device – yes, because it is highly mobile and functional, especially with 3G service; no, because you cannot put it in your front pocket and have it with you at all times
– Pretotyping – to get good ideas you need a lot of ideas, reduce the failure cycle to increase innovation and accelerate conversations
– the devil is in the details – little changes to app UI’s can have a huge impact
– the mLearning environment challenged by a highly distracting environment
– mLearning is not eLearning light! skills development isn’t linear
– games and social networks [in mLearning] are the future
– if mobile doesn’t fit, we shouldn’t force it on our students
– EventPilot multi-platform, mobile apps for the conference – an excellent implementation of hybrid mobile apps to a conference http://www.ativsoftware.com/clients/eLearningGuild/mLearnCon2010/ provided schedules and the ability to create custom schedules, session descriptions, speaker bio’s, download handouts, provided note taking for attended sessions, twitter integration, maps, expo information, and the ability to generate an archive of all your work once the conference was completed
– GoodReader – a paid iOS app that allows you to manage, download, share, access, and view files on your mobile device
– QuickOffice – a paid iOS app that allows you to download, access, open, create, upload, share MS Office files on your mobile device
– iWebKit – an opensource framework for developing web apps for iOS devices, difficult documentation and development
– MockApp – a Keynote or PowerPoint template that allows you to create functional mock-ups of iOS apps

Other notable sessions that I was not able to attend:
Session 401: “The First 10 Questions Your Company Needs to Ask Before You Adopt mLearning” http://bit.ly/9s0Pw4 Nicole Fougere’s summary: http://twurl.nl/csv662

Would I recommend future attendance: Yes, if there appears to be more involvement by higher education institutions; there is a huge opportunity for Penn State to make a significant impact at this conference

Summary of the conference from Learning Solutions Magazine: “mLearnCon 2010: Mobile Gets Real,” By Bill Brandon http://bit.ly/bKm1KE

Other notable news:
– we “survived” a minor 5.7 magnitude earthquake Monday night
– wireless networking problems were being called “Steve Job’s Moments” in reference to the problems Steve experienced during the announcement of the iPhone 4
– San Diego’s “June Gloom” is laughable – those people need to see what the 7 month winter is like in Burlington, VT
– the Gaslight District is very cool to walk around as it has some interesting eateries

mLearnCon Session: Mobile Moodle

Wednesday June 16, 2010 04:00 PMRaw Dump:iClone & movie stormMobile moodleLooking for php and learning theoristsidewaard@itg.be & ckiyan@itg.benot very relevant to my context…

Wednesday June 16, 2010 04:00 PM

Raw Dump:

iClone & movie storm
Mobile moodle

Looking for php and learning theorists
idewaard@itg.be & ckiyan@itg.be

not very relevant to my context

mLearnCon Session: Pretotyping: Design, Iterate, and Test Apps Before You Write a Line of Code

Wednesday June 16, 2010 02:30 PMMain Pointsto get good ideas, you need a lot of ideasshorten the failure cycleincreases innovationGoogle – no processes, diverse work (start-up) culture90 second pitchescomes before wire frames and prototypingaccelerates conversations and concept developmentRaw Dump:Expends…

Wednesday June 16, 2010 02:30 PM

Main Points

  • to get good ideas, you need a lot of ideas
  • shorten the failure cycle
  • increases innovation
  • Google – no processes, diverse work (start-up) culture
  • 90 second pitches
  • comes before wire frames and prototyping
  • accelerates conversations and concept development

Raw Dump:

Expends includes money, time, mind shift, etc.
Paper
Paper and video
Not a wireframe, something that has some thought behind it, a next step

Full or partial mockup
Investment of min/hours/days
Implies rather than achieves a design
Democratized innovation ?
Lo-fi aesthetics reflect transitory nature, intentionally

Goals
Increase innovation
Increasae ideas in the pipeline
Accellerate fail velocity
Good ideas from lots of ideas

Think napkins, keeps it in his pocket
Is there a use case
Are there extrinsic rerwards?
Google bike app is the example
You want to taet your idea

What do you want to accomplish simply really well

As little program management as possible, high iterations

He mentioned agile in reference to project managment?

Think creative commons, two hours to create the video
The value is in the conversations between the evaluators, 30-60 min of time from the evaluators

Why use video? Rapid growth of conversation
How has the culture adopted this approach?

mLearnCon Session: Development Techniques for User Interface Text and Web-based Content in Smartphone Applications

Wednesday June 16, 2010 01:00 PMMain Pointsmobile apps are where it’s “at,” even compared to desktop app developmentit’s best to optimize your apps for specific platforms, you risk mediocrity by making a generic applittle, detailed changes can have a…

Wednesday June 16, 2010 01:00 PM

Main Points

  • mobile apps are where it’s “at,” even compared to desktop app development
  • it’s best to optimize your apps for specific platforms, you risk mediocrity by making a generic app
  • little, detailed changes can have a huge impact; button: “dismiss” > “hide”

Raw Dump:

Apps are the thing everyone is talking about
Alps are being coming mofe robust
Complexityand small screens dontmix
Multiple-touch and multiple-key control a aren’t easily discoverable
Conceptual and contextual info is still important, info about the app and how it works with ones daily work is still info

Forms of deliveey
Curated apps
Server-based content
Hybrid

Ask for handouts

Interface builder is part of the sdk for the iPhone
It’s best to optimize apps for the plaform
Little interface changes makes a huge difference

mLearnCon Session: MLearning on Multiple Devices: A Practical Guide

Wednesday June 16, 2010 10:45 AMMain Pointsthe mobile phone isn’t the end of your strategy, it’s the scaffolding, it’s not the substancelook for the sweet spot of development, too little and too many features have a negative impact on the…

Wednesday June 16, 2010 10:45 AM

Main Points

  • the mobile phone isn’t the end of your strategy, it’s the scaffolding, it’s not the substance
  • look for the sweet spot of development, too little and too many features have a negative impact on the user experience; performance support is the sweet spot when using SMS
  • it’s best to develop using the 4.0 SKD since the user agreements have changed; keep with HTML and Javascript
  • Instapaper is a good model for mLearning
  • testing is critical

Raw Dump:

Mlearning on multiple devices (smartphone devices as opposed to Sms)
With Richard Clark

Why is he choosing to focus on smart phones?
Not flash, it’s too early, too many devices that can’t us it
He’s talking about native application development

The mobile phone is not the end of your strategy… It’s the scaffold. It builds on the roadmap you create as a mobile strategy… It’s not the substance

Produce a small video, and everything else is learning via a native app or SMS

If the scaffolding is performance support, you feed bits of info to get their work done

Key questions
What is your comfort level with technology
Who is your audience, are they open to mobile learning
Sweet spot for mobile learning is performance support
Online vs offline, are your students online? Keep in mind the limited storage of a smartphone: think instapaper a good model for mobile learning
What are the range of devices you have to accommodate
Are the apps developed for the devices it’s made for?

Development options
Common data, built-in or custom viewer
Common or no common denominator

Simple
HTML + graphics
Then add JavaScript
Then html5 and JavaScript: local databases
Cross-platform toolkits
Finally native apps
Most complex

Appcellerator and Rhodes (new iPhone os closes the door on rhodes)
Appcellerator would be a better tool to work with

Unit testing is critical, you can’t just reboot
You work in small pieces and test your logic
Simulator based testing, get others to look at it as well, accompanies user testing
Manual vs vnc-based automatic testing
Remote devices testing (perfectos mobile) testing a range of drives and locations around the world

Pragprog.com

A very technical presentation

mLearnCon Session: What the User Wants in mLearning

Wednesday, June 16, 2010, 8:30a – 10:00aMain Pointssocial media = social communication + personal mediasocial media is the key to unlocking the global learning environment; opportunities to [bridge and exploit] the barriers between formal and informal learningyouth culture are the…

Wednesday, June 16, 2010, 8:30a – 10:00a

Main Points

  • social media = social communication + personal media
  • social media is the key to unlocking the global learning environment; opportunities to [bridge and exploit] the barriers between formal and informal learning
  • youth culture are the centers of innovation, they create the trends that effect everyone else
  • teens use SMS to share their presence with others, not so much factual information
  • phones are the first personal computers; the first private computers

Must-see video: A Vision of Students Today
vision_of_students.pngRaw Dump:

The learner is mobile, not the device, not the learning

What does it mean to understand the learner?

What the user wants in mlearning?
Mimi Ito, a cultural anthropologist
Asked people to show them the contents of their bags
Use of devices to personalize their media consumption, people will go to great lengths to customize their media environment

Social media is key to unlocking the global learning environment
How can we take advantage of the opportunity of the potential of mobile learning? Formal and informal learning
Youth culture When you look at mobile are centers of innovation, they create trends that permeate through the rest of culture
The technology is just a proxy for what people want to do

Context is king. Content is core. Learning is everywhere.
How realistic is it to ask people to focus on one steam of content for 30 min?
We can’t insist on the same levels of attention, we have to change.

Check out the video by Michael Wesch

Social media is social communication and personal media
Peer sharing, social viewing, locative meeds, transmedia

Phones are the first personal computer… Dunno about that, in this context perhaps
Personal because it is private
Small screen is personal and private… This is important

SMS is about sharing presence, together while apart… Not information… As used by these teens

Mobile Internet adoption in Japan was driven by transcarrier SMS
This has changed in the past five years to a web enabled drive
Mobile is the most preferred way of accessing social media, we are at the beginning of the surge of mobile social media, will grow as the technology grows

Social networks creates ambient information enviornment, the technicians would take a simple system and work it to their own needs

Ambient story telling, geoloction based social networking of a database, the example was a building that had it’s own twitter feed, app for creating a narrative, monitors, etc.

The social wrapper provided the key to the learning in a project that provided phones to high school students
Provide access and sharing of content and role switching of teaching and learning

Transmedia getting mobile devices to link to other devices
Assumption that children have other children to learn from… Pokemon is complex

How quickly can high education change innovation comes from the periphery?

mLearnCon Session: Easily Creating Cross-device Online and Offline Content without Programming

Tuesday June 15, 2010 04:00 PMMain PointsePub as an alternative to PDF’s, DOCX, & TXTePub falls into local access as opposed to native or web appsePub is a content format and is dependent on a reader or viewer app; these…

Tuesday June 15, 2010 04:00 PM

Main Points

  • ePub as an alternative to PDF’s, DOCX, & TXT
  • ePub falls into local access as opposed to native or web apps
  • ePub is a content format and is dependent on a reader or viewer app; these readers are available in a number of different platforms (both dedicated and client-based)
  • benefits compared to other forms of local-accessed content: content is formatted by the reader and is personalize by the user
  • cons: even though there are a variety of robust development tools, ePubs are relatively complicated; there is some considerable variability between the readers with regards to functions (links, multimedia, etc.)

Raw Dump:

Creat content for cross platform
Performace support system – mobile learning
We’ll be talkng about developing epub format, wildly popular as a content format, why epub? Open standard, lots of different platforms!

Based on XHTML
Wiki.mobileread.com

They’re using a document camera to show their devices

No links in Aldiko
Readers will reformat your text
Best fit quick offline access to text
There is a lot of functionality
No direct way to get epub onto a blackberry you have to use mobireader
Stanza no links as well
ipad books does support links
Browsers can read epub files on your server
Ebook readers google search

XML marker: a recommended editor
A pretty complex package structure, a lot of manual format
Use an epub validator to check your manual work
Threepress Consulting, inc.

Easy way: InDesign and “help & manual”, open source: Sigil

Conversion tools: Calibre (Word Docs have to be saved as filtered Html)

Epub addin for Word, just download from Silke and Eric to beta test

No annotation, no background images, no external links, simple design, etc…

mLearnCon Session: Context, Content, and Collaboration: Keys to Successful mLearning

Tuesday June 15, 2010 01:00 PMMain Pointsmobile is what’s in your pocket (is it?)the learning environment is highly distractedthe devil is in the details, an effective implementation takes this into accountmobile is not eLearning light! skills development isn’t linear, consider…

Tuesday June 15, 2010 01:00 PM

Main Points

  • mobile is what’s in your pocket (is it?)
  • the learning environment is highly distracted
  • the devil is in the details, an effective implementation takes this into account
  • mobile is not eLearning light! skills development isn’t linear, consider that content will be spread apart and disrupted, wrap each nugget before and after with context
  • context is king, content is queen
  • games and social networks are the future (now?)

Raw Dump:

Session 201 context content and collaboration: keys to successful mlearning
What is mobile learning? We’ve traded books for mobile devices, but we don’t have to go into a classroom anymore. How has our context shifted as we’ve gone mobile.

Mobile learning is for everyone 72% of workers are mobile
63% prefer to use a smartphone over a laptop
Ipads are replacing the goto impulse of a laptop
Presentation is being delivered though an iPad
Most knowledge workers over 60% slready have smart phones

Mobile is what’s in your pocket
People are also working on multiplier tasks in a short block o ftimee
Reality is that the environment is highly distractive

Devil is in the details
Useage patterns to learning strategies
Dealing with mlearning constraints

We are learning to accomplish things, not self edification
What technology is common? Portalle provesssors with memory, pim, content display, data access, media play, doc editing…

We use laptops not so often by for longer periods of time, mobile devicse are accessed often but for short periods of time

Mobile is augmentation, cognitive: these devices do things well that we don’t do well, were accessorising our brains

Ways of using these devices: content compute, capture, and communicate between others

Roles, cognitive, mobile
Intro, activate cognitive and affective, motivating example 
Concept, recinceptualize, new model
Example, recontsxtualize, another exmaple
Practice, reapply, a new prboewlm
Feedback, reflect, evaluation rubrics

Mobile is not eleanig light!

You can’t apply skills development analysis for mobile learning… Because the learning is interrupted… Not a nice flow from a to b, thing how your learning networks together, not linear

Formal learning is small snippets and then there’s tons of reference materials
Is formal all there is?

Know your audience! Are they independent are they willing to network

Beyond formal, if you want to use a new fomat then you might need some intro formal materials, a marketing campaign

          Job aids, collaboration
SMS,

Content is king. Context is queen. Switch these two. Context motivates… What motivates is is this important to me right now? We should sketch out what our learers are doing and then what they need.

Context where and when for the following
SMS
Voice
Document
Audio
Video
Interactive

SMS as a quick way out to get access to deeper resources, use SMS to request information

How can we support learning in context before during and after? When you ask people how their learning is going right after the lesson forces people to reflect.

With pcs the more features the better the user experience
With mobile there is a sweet spot 20% will give you 80% of your user experience
Replace features with content… Focus it down!

Future directions for mobile
Games
Social networks
Others

mLearnCon: Using Mobile Technology as Part of an Integrated Learning Strategy

Tuesday June 15, 2010 10:45 AMMain Pointswe, as designers, must understand the relationship that people have with their mobile devices; with out this understanding, we can make decisions that have a negative impact to our entire strategy; it is…

Tuesday June 15, 2010 10:45 AM

Main Points

  • we, as designers, must understand the relationship that people have with their mobile devices; with out this understanding, we can make decisions that have a negative impact to our entire strategy; it is important to establish our philosophy as much as a strategy
  • if mobile doesn’t fit for our students, then we mustn’t force this approach
  • mobile as a reinforcement tool, as a way to extend learning
  • mobile increases access to learning
  • consider a phased approach to deploying mLearning
  • would it be possible for us to develop an mLearning strategy around Nursing CE programs?

Raw Dump:

First concurrent session
First pillar is learning design
Second is mobile: intimate devices we can’t abuse that relationship that people have with their mobile devices, important to understand your audience and hoe they use their device, this can have a negative affect on your entire strategy, what is your philosophy
Third: technology what is the best platform, keep in mind cost of data transmission
Communications: customers may not yet be able to understand how thwese devices fit into their learning
Measursurement: kpi’s what that full Analytics

What’s the approach? Whatls ghe business challenge
What are the knowledge gaps?
Use mobile tech where its best needed

Know your learners, environment, budget, technology platforms (mobile in all different fo rms)
Based on this info you can map out your next steps

Common wusrtions
Which devices do learners use?
Besept delivery of mobile content?
How to best measure learning participation and how are you going to adapt training approach accordingly?
How does mlearning integrate into your current?

A phased approach
Pilot
Data collection, test moblie medium build a relationship with your users, collect and analyzer feedback

We have to respect that were in peoples personal space, be careful of which content you’ll be pushing

Phase b
Develop deeper engagement, extended pilot continue the baseline of adoption to get more people together using your rich tools, reach out to other departments dose anyone want to posh content to them? Marketing conent for exa ple

Phase c
Bulid rich and reengaging mlearning conent, develop effective mlearning and communications roadmap

You gotta starry with you strategy and your audience, keep the testing simple and basic

Mobile as a reinenfircement tool
Extend previius training materials, you can subdivide the audience into content related areas
Research Chalk – blackberry deployment, featured onsline and offline access, gives info about training programs, progress, etc
Can be training during the work in retail

Increasesed access to learning
Looking to improve knowledge about products
When there’s tons of stuff to keep track of, it’s hard
How do you tie incentives into learning over mobile
Mobile website rapid updating of content
Data device types email and usage

Improving engagement
Provide instant feedback
Blended learning situation
Game: survey
Scavenger games using SMS
Look into using common short codes

Think about the relationships we want and need to build with our students
If mxobild doesn’t fit then don’t force it, there may be opportunities later
Get the data! Set your kpi’s

2.5 to 3 min for a each nugget of a mlearning course
Mobile web good for light content, use chalk for entire static courses

Nursing ce. Via mobile? Whoa… Could we pilot a program like that? What is that audience like? Messages sent out periodically… Every day, more often?

Apps from Yesterday

I did want to mention a very cool, free iPhone App, mLearnCon 2010, that was developed for this conference. This is definitely a solution that C&I should look into.It is a native app that updates from the web and it…

I did want to mention a very cool, free iPhone App, mLearnCon 2010, that was developed for this conference. This is definitely a solution that C&I should look into.

mLearnCon 2010

It is a native app that updates from the web and it features information about all of the sessions, the speakers, maps, twitter interface, and a customizable schedule that you can add and remove sessions from. I can create my own graphical calendar of events for the week!
mLearnConapp.jpg
mLearnConapp2.jpg
mLearnConapp3.jpg
mLearnConapp4.jpgMy favorite new, productivity tool is the $.99 GoodReader. It’s a fantastic document viewer, file management and sharing tool. I also paid an additional $.99 to unlock its FTP features.

GoodReader (large PDF viewer) - read big PDF files with reflow
The free or lite version is fully functional, it’s just limited to no more than five documents.