Wednesday June 16, 2010 02:30 PM
Main Points
- to get good ideas, you need a lot of ideas
- shorten the failure cycle
- increases innovation
- Google – no processes, diverse work (start-up) culture
- 90 second pitches
- comes before wire frames and prototyping
- accelerates conversations and concept development
Raw Dump:
Expends includes money, time, mind shift, etc.
Paper
Paper and video
Not a wireframe, something that has some thought behind it, a next stepFull or partial mockup
Investment of min/hours/days
Implies rather than achieves a design
Democratized innovation ?
Lo-fi aesthetics reflect transitory nature, intentionallyGoals
Increase innovation
Increasae ideas in the pipeline
Accellerate fail velocity
Good ideas from lots of ideasThink napkins, keeps it in his pocket
Is there a use case
Are there extrinsic rerwards?
Google bike app is the example
You want to taet your ideaWhat do you want to accomplish simply really well
As little program management as possible, high iterations
He mentioned agile in reference to project managment?
Think creative commons, two hours to create the video
The value is in the conversations between the evaluators, 30-60 min of time from the evaluatorsWhy use video? Rapid growth of conversation
How has the culture adopted this approach?