Configured the PennTAP Business Presentation with Google Analytics

I just finished configuring the presentation I recently completed for PennTAP with Google Analytics. Their interface has changed for the better. It took me a little while to get used to the new dashboard. It is much easier to navigate…

I just finished configuring the presentation I recently completed for PennTAP with Google Analytics. Their interface has changed for the better. It took me a little while to get used to the new dashboard. It is much easier to navigate between profiles and find different reports.

Implementing the code is the easy part. What I need is a crash course in analytics. I understand some of the basics, but have a lot to learn about how to interpret the data to affect change.

This project stands out a little differently because unlike tracking data for a website, we’re looking to gather information about a single webpage with an Adobe Captivate presentation (26 min 34 sec). I was told that these metrics will be useful for achieving a goal of 1750 participants. There’s a lot to be interpreted by this number. Are we looking for 1750 unique visits for the total duration of the presentation? This wouldn’t account for the person that starts to watch the presentation for 10 min then has to leave to watch the last half of the presentation at a later time. We can’t track individual users this way.

A better approach would have been to use an ANGEL group and have each participant logged into the roster. There may still be time to implement this approach. These kinds of important details should have been discussed at the beginning of the project.

Accessibility: Triage Web Remediation

Christian gave a great presentation about how the PSU community can triage (turn one huge problem into a queue of smaller, more manageable problems handled through an iterative process) our commitment to the NFB agreement.I’ve posted my initial notes online.I…

Christian gave a great presentation about how the PSU community can triage (turn one huge problem into a queue of smaller, more manageable problems handled through an iterative process) our commitment to the NFB agreement.

I’ve posted my initial notes online.

I had a number of questions, but the big one for us would be: Does triage apply to our course content? We would expect that the “long tail” of any of our given courses would look different from a “normal” website since every page should expect to see significant traffic. How do we even go about gathering data on web traffic? Should we be using Google Analytics?

NMC Learning Analytics Online Workshop Reflections

Event Listing http://www.nmc.org/events/learning-analytics-webinarOn iTunesU http://itunes.apple.com/itunes-u/nmc-horizon-connect-learning/id489707147NERLA – NorthEast Regional Learning AnalyticsDavid Wedaman, from Brandeis, and others are working on creating a Learning Analytics Center that will open resources for schools. I wonder if IST and Shelby Thayer with Outreach would be…

Event Listing http://www.nmc.org/events/learning-analytics-webinar
On iTunesU http://itunes.apple.com/itunes-u/nmc-horizon-connect-learning/id489707147

NERLA – NorthEast Regional Learning Analytics
David Wedaman, from Brandeis, and others are working on creating a Learning Analytics Center that will open resources for schools. I wonder if IST and Shelby Thayer with Outreach would be interested in this.

Tom Haymes, Houston Community College – Lessons learned and take-aways

  • Garbage-in > Garbage Out led to “what is learning and how do we want to measure it?” discussion
  • You gotta start “right” in order to get something useful out of the project
  • Measure skills rather than knowledge
  • Gamification tie-in [Tom mentioned someone, but I missed the name, will ask for the contact]
  • Technology won’t be expensive, the planning and analysis will be
  • His project is going to be open source via Gates Grant!
  • The Three-E Strategy for Overcoming Resistance to Technological Change http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/TheThreeEStrategyforOvercoming/163448

Amber Stubbs – An Introduction to Corpus Linguistics

  • Computational linguistics, analyzing text
  • She has a book coming up in 2012
  • Corpus is a collection of natural language data – used for plagiarism detection, speech detection, machine translation
  • Toolkits – NLTK and MALLET and Weka
  • Unsupervised tasks – pour in the data and see what comes out (plagiarism detection)
  • Supervised tasks – annotate the data to get more accurate output; use training data (example: document classification)

Resources
http://www.educause.edu/blog/pkurkowski/ELIReleasesNewBriefonLearningA/229163
NMC Horizon Report > 2012 Higher Ed Edition http://www.nmc.org/publications/horizon-report-2012-higher-ed-edition
2012 NMC Horizon Project Short List http://www.nmc.org/publications/horizon-report-2012-higher-ed-edition

Reflection
PSU World Campus is currently considering the Pearson LMS. How does Pearson measure success? Because that drives the analytics behind student papers to high rates of graduation. I wonder how Pearson has communicated what their approach is. Would their decisions be the same that we would agree on? How could we know without a clear discussion internally and then with Pearson?