I just finished configuring the presentation I recently completed for PennTAP with Google Analytics. Their interface has changed for the better. It took me a little while to get used to the new dashboard. It is much easier to navigate between profiles and find different reports.
Implementing the code is the easy part. What I need is a crash course in analytics. I understand some of the basics, but have a lot to learn about how to interpret the data to affect change.
This project stands out a little differently because unlike tracking data for a website, we’re looking to gather information about a single webpage with an Adobe Captivate presentation (26 min 34 sec). I was told that these metrics will be useful for achieving a goal of 1750 participants. There’s a lot to be interpreted by this number. Are we looking for 1750 unique visits for the total duration of the presentation? This wouldn’t account for the person that starts to watch the presentation for 10 min then has to leave to watch the last half of the presentation at a later time. We can’t track individual users this way.
A better approach would have been to use an ANGEL group and have each participant logged into the roster. There may still be time to implement this approach. These kinds of important details should have been discussed at the beginning of the project.